TikTok is introducing a new feature that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform revealed that it now features more than 1 thousand million AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a widespread launch. This advancement comes amid a surge in content created by AI, spurred by new video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing channels on a competing service only show AI-generated videos. A considerable share of this content is classified as low-quality AI content, a label for inferior, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, including computer-generated images to educational videos, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” said a company executive.
AI on the Platform
The platform shared that there are currently 1.3 billion videos on its network tagged as made with AI. In total, more than 100 m videos are added to the platform daily, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of artificial media they see by using the “manage topic” setting in the app and picking AI-made media. Further subjects that can already be adjusted under the tool encompass current affairs, style, beauty, and choreography.
Content Labeling and Policies
Its rules require users to label lifelike artificially created content, and it bans dangerous deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Furthermore, the app will from now on apply an artificially created label to content created with its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This step is aimed to stop users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2 million awareness program for experts and groups to create informative material about ethical AI use. This initiative will benefit non-profit groups focused on training coding and technology.
Content Safety Approach
TikTok has defended its safety measures, following discussion over intentions to lay off numerous content moderators in the UK. TikTok is planning to cut hundreds of positions in its trust and safety team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead explained that human moderation would still have a role, but AI can protect employees by filtering out the most graphic content prior to it is viewed by humans. The platform announced a notable drop in shocking and graphic content seen by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
